Giddaa

Giddaa

Giddaa is a proptech platform built to make owning a home in Nigeria easier, more transparent, and actually achievable for everyday people. At its core, it sits at the intersection of property discovery + financing + guided buying.

ProductClaude CodeSEOFigmaStrategyResearchPitching

About the Project

Giddaa is a proptech platform designed to make homeownership in Nigeria more accessible, structured, and transparent. It combines property discovery with financing and guided support, allowing users to find homes that align with their actual financial capacity rather than just browsing listings. Instead of separating the search for property from the ability to pay, Giddaa integrates both into a single experience.

A key strength of the platform is its financing layer. It connects users to multiple homeownership options such as NHF mortgages, MREIF-backed loans, rent-to-own schemes, and developer payment plans. By factoring in a user’s income and profile, Giddaa helps them understand what they can realistically afford and matches them with suitable properties, reducing guesswork and financial missteps.

Beyond listings and financing, Giddaa provides a guided buying experience through trained agents (SupaAgents) and structured workflows. Buyers are supported through inspections, negotiations, documentation, and closing, which helps reduce the complexity and risks typically associated with property transactions in Nigeria.

At a broader level, Giddaa is positioning itself as more than a marketplace. Its goal is to become the central transaction layer for real estate, bringing together property access, financing, agents, and end-to-end transaction support into one coordinated system for both local and diaspora buyers.

Achievements

$1M+
Gross Merchandise Value
Sold over a million dollars in housing
100K+
Monthly Search Impressions
Reached over 100k people from SEO efforts
4K+
Leads Generated
Generated more than 4,000 leads in 2 years.
$1M+
Gross Merchandise Value
Value of houses sold directly through Giddaa.
4K+
Leads Generated
Number of leads generated through Giddaa
100k+
Monthly Search Impressions
People reached through search and SEO

Contributions

Product Design100%
Designed the entire Giddaa product suite which spans, the customer facing application, admin/CRM application, and the SupaAgent mobile application
Product Development20%
Developed SupaAgent Trainer, an learning management system (LMS), program tracking and application management system we use internally to train agents. So far, 10 agents have been trained with this system.
Product Management & Ownership95%
I am the product owner and manager at Giddaa. I create and manage the roadmap, speak to our different user sets, manage analytics and user research and collaborate with the development team and operations to produce value for our over 4K customers who trust us with one of the biggest financial decisions of their lives.
Business Strategy70%
As the CEO of the company the direction of the organization comes from me, with help from my co-founders
Search Engine OptimIzation (SEO)50%
I worte the On-Page SEO docs, programmatic SEO, and technical SEO strategies that helps Giddaa get over 3k clicks per month with a domain authority of 0.

Tools Used

FigmaUsed to design products
ClaudeUsed in developing SupaAgent Trainer
MixPanelUsed for data tracking and analytics
Google Search ConsoleUsed to track data